How Search Engines Work

By Matt Colyer

Before anyone can start optimizing a web site, you must understand how search engines work.

Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.

Search engines send out what is known as a robot or some people call them spiders to index your web page. They find web pages by links, when a robot finds a link on a web page it will follow it to that page (you can join www.linkexchangeit.com to trade links with other members). Each search engine has it's own robot and each robot acts different, than other robots. Some robots will index all of your web site in day and others will take weeks before they get all of your web pages. A spider is a computer software that moves from web page to web page by links gathering information.

After a robot has indexed your web page it is sent to a database which holds large amount of other web sites. After in the database your web page will be part of the search engine results. The way it indexes your web page and where it places it on its search engine results depends on a number of factors that are on your site.

Search engines will rank your web page based on the information robots receive from indexing. The better you have SEO your site, the higher the ranking.

About the Author

Matt Colyer is the owner of the Marhen.com Network and is a part-time SEO. He also is a php, CGI and ASP developer.

Article Source: http://EzineArticles.com/

Recent article: SEO Articles
A Google Bomb takes advantage of the fact that Google uses Back Links as a Key Part of their Page rank Algorithm. If you want the number one ranking for a Keyword like "Google" all you need to do is get enough web pages to link to your page with the Anchor Text "Google" and you will rank #1 for Google (even if the word Google appears no where on your site.)

To see a Google Bomb in action go to Google and type in Failure and hit enter. The Very first search result will be 'Biography of President George W. Bush' Yet the word Failure appears no where on the Page. The reason for this is Google Bombing. A Group of People got together and created web pages with links to The Presidents Biography with Anchor text Failure.

Using the same technique you can dominate any Keyword you want. A simple way to do this would be to post comments to blogs linking back to a web page of your choice using the anchor text of your Choice.

The Downside of this method is that it could be very time consuming Posting Comments to blogs and then Pinging those Blogs. The Next problem of course is as the Blog Posts get archived and Roll off the page you loose the effectiveness of the Google Bomb.