How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters

By Michael Turner

Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what steps you need follow to take you there. As long as you follow these steps and are diligent, you will become the SEO expert you want to be. Read the following topics, then research them more to learn exactly what will put you above the majority of all webmasters.

Topic #1 Keywords
Keywords are a huge part of becoming a search engine optimization expert. The reason for this is that keywords are used by the search engines to find and rank their results. You must become an expert at using keywords that apply to your products and services in order to become a search engine optimization expert.

Topic #2 Links
Developing a link campaign is another important aspect of becoming an SEO expert. The reason for this is that links play an important role in how web pages are ranked by the search engines. The more links a website has present on the Internet, the higher weight and ultimate ranking it will be given by the search engine. If you want to be an SEO expert, you need to learn all you can about links and the role they play in the search engines.

Topic #3 Pay per Click Advertising
Pay per click advertising is another important topic that relates to an SEO expert. This type of advertising is used on search pages when particular keywords are searched for. Your website only pays for this type of advertising when someone clicks on your ad, hence the name "pay per click". The PPC advertising element is important to the success of many websites and results in increased traffic. As an SEO expert, you need to know all there is to know about pay per click advertising.

Topic #4 Directories
Directories are another aspect of getting websites optimized for search engines. Submitting your site to directories not only provides valuable incoming links to your website, it also sends you targeted visitors from those particular directories. To become an expert on search engine optimization, you will need to study and learn everything about directories and how they can be used by a website to build business and drive traffic.

Topic #5 Expert
You should strive to be an expert on something. It is fine to learn all about the different tools to become a search engine optimization expert, however you will also need to be an expert on specific topics and have certain niche topics where you are viewed as an expert.

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Recent article: SEO Articles
A Google Bomb takes advantage of the fact that Google uses Back Links as a Key Part of their Page rank Algorithm. If you want the number one ranking for a Keyword like "Google" all you need to do is get enough web pages to link to your page with the Anchor Text "Google" and you will rank #1 for Google (even if the word Google appears no where on your site.)

To see a Google Bomb in action go to Google and type in Failure and hit enter. The Very first search result will be 'Biography of President George W. Bush' Yet the word Failure appears no where on the Page. The reason for this is Google Bombing. A Group of People got together and created web pages with links to The Presidents Biography with Anchor text Failure.

Using the same technique you can dominate any Keyword you want. A simple way to do this would be to post comments to blogs linking back to a web page of your choice using the anchor text of your Choice.

The Downside of this method is that it could be very time consuming Posting Comments to blogs and then Pinging those Blogs. The Next problem of course is as the Blog Posts get archived and Roll off the page you loose the effectiveness of the Google Bomb.