How to Choose a Search Engine Company

By Keith Mallinson

Choosing which search engine company to use can be a big task, or it can at least seem like it! But, following a few key suggestions can leave you feeling better about your decision and confident that you accomplished the task at hand.

First off know what you are getting into. If you are going to hire someone to do the work for you, you need to make sure that they will do what you want them to do. Often times you see ads for companies claiming to put your website into hundreds of search engines. Well, that's not going to do you much good for two reasons. For one, they will more then likely be placing your ad or website link on free for all websites. That will more then likely not do you any good. Secondly, these sites that they do submit to (or search engines as they call them) usually do not generate enough traffic to effect your website. What search engine do you use when you want to search for something? More then likely it's Google or Yahoo. Will this company submit your website to those? It's doubtful.

Another thing to steer clear of are companies who claim to make your site number one on any search engine. That is just plan false.

So who do you use? Above all, use someone or a company you believe you can trust. View their webpages and decide if they make sense? Did they add keywords or other things that will "help" enhance the websites listing capabilities? If so, your page will probably look bad and therefore not help promote your product well. Use companies that come with good recommendations. In other words, ask someone you know how their experiences have been with said company.

Keith Mallinson is author of the article exchange newsletter, offering subscribers up to date information on all aspects of article submissions and use of free articles for search engine optimization http://www.article-exchange.com

Article Source: http://EzineArticles.com/

Recent article: SEO Articles
A Google Bomb takes advantage of the fact that Google uses Back Links as a Key Part of their Page rank Algorithm. If you want the number one ranking for a Keyword like "Google" all you need to do is get enough web pages to link to your page with the Anchor Text "Google" and you will rank #1 for Google (even if the word Google appears no where on your site.)

To see a Google Bomb in action go to Google and type in Failure and hit enter. The Very first search result will be 'Biography of President George W. Bush' Yet the word Failure appears no where on the Page. The reason for this is Google Bombing. A Group of People got together and created web pages with links to The Presidents Biography with Anchor text Failure.

Using the same technique you can dominate any Keyword you want. A simple way to do this would be to post comments to blogs linking back to a web page of your choice using the anchor text of your Choice.

The Downside of this method is that it could be very time consuming Posting Comments to blogs and then Pinging those Blogs. The Next problem of course is as the Blog Posts get archived and Roll off the page you loose the effectiveness of the Google Bomb.